How do I measure LinkedIn content?
What to check on a profile and on a Page
On a personal profile, look at who viewed your profile and how your posts performed. On a LinkedIn Page, LinkedIn's help centre explains that admins can open the Activity tab to filter comments, mentions, posts, reposts and reactions, and that the Post highlights module shows the most commented, shared and reacted-to posts.
- Reactions show interest; comments and reposts show the post started a conversation.
- Profile views after a post suggest the post made people curious about you.
- Follower growth over a month matters more than a single post's numbers.
Turn the numbers into a decision
Every month, take your top three posts from Post highlights or your own post list. Note the topic, the format (text, image, document or video) and the first line. Make two new posts in the winning format, and stop the format that never earns comments.
Sources and further reading
Frequently asked questions
How do I measure LinkedIn content?
Look at whether the right people commented or visited your profile, not only at impressions.
Where are the numbers?
On your posts and, for a Page, in Page analytics. Personal analytics are more limited than Page analytics.
What is a good impression count?
One that comes with profile visits or replies from the audience you named. A large count from the wrong people is a weak result.
How often should I look?
After a post has had a day or two, and when you compare a month. Not every hour.
Should I change topics after one quiet post?
No. Compare several posts on the same subject first.
Do analytics show who will hire me?
No. They show attention. A conversation shows interest. A written agreement shows a client.
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