How do I set up Instagram for a business?
Switch to a professional account, step by step
From Instagram's help centre (checked 7 October 2026): in the app, go to your profile, tap More, then under For professionals tap Account type and tools, and choose Switch to professional account. Pick a category, choose Business (shops, brands, local businesses, service providers) or Creator (public figures, content producers, artists), then add contact details. Connecting a Facebook Page is optional and helps with shared posts, ads and shopping tools.
Two things to know first: if your personal account is private, switching makes it public and accepts all pending follow requests; and if you later switch back to personal, you lose access to ads and some tools, and any connected Facebook Page is disconnected.
Make the profile ready for customers
Instagram lets you choose whether to show the category label and contact details on your profile. Show them if customers should call or message you. Then pin three posts that explain what you sell, show real work, and answer the most common customer question.
Sources and further reading
Frequently asked questions
How do I set up Instagram for a business?
Create an account, switch to a professional account if you need the business tools, and write a bio that says what you do and how to enquire.
Do I need a creator or a business account?
Choose the type Instagram offers for your use. You can read the difference in Instagram's own settings. A personal account is fine while you are only practicing.
What should the bio say?
Who you help and the next step. A link belongs there if the account allows one. Do not waste the lines on adjectives.
Should I use my real name?
Use a name people can find. A business can use the business name. Do not impersonate another account.
Can I run Instagram in any country?
The app is widely available, with local limits. Use the official app. Do not buy an account.
Do I need a website too?
It helps. A profile can disappear or change rules. A site you control is the stable place for the offer.